It’s become known as Sydney’s inspired community. MUSE is the next generation of ‘collective work spaces’ that takes the experience of co-working to a whole new level.
And, it appears the project has grabbed the attention of the judging panel at Sydney Design which recently awarded the project a sweet Silver!
Nick Sammut and business partner Abraham Mikhail realised that while the availability of co-working spaces was in perfect sync with the thriving freelance and creative economy, the market’s offer was falling short. MUSE was a clear opportunity to do something a little different.
Different by way of experience and way of working.
Curated to attract innovation and relationship building from the ground floor espresso bar to the rooftop event space and everything in between, the extensive menu of benefits reads more like a boutique hotel experience. By day MUSE is an inspiring workplace for creators in design, film, fashion, branding, architecture and art, along with journalists and copywriters, while at night the unique space can be booked for industry events, creative seminars, talks and exhibitions.
There’s a chance the dedicated concierge and 24 hour security might appeal, or would it be the curated line-up of events such as life-drawing with Barenaked Studios, yoga, nutrition workshops and members drinks? It may be the digitised meeting room booking system and all day coffee and fruit that appeals or perhaps it’s the organic, environmentally friendly toiletries, the shower facilities and Egyptian cotton bathroom linen. And, did we mention the architecture and design library on the ground floor?
There’s no easy answer. Suffice to say that MUSE is an all-in-one workplace solution that caters to the modern, discerning creative professional.
A driving proposition fuelling the project is that inspired individuals are together an inspired whole. The idea is this leads to a superior and heightened sense of creativity and productivity. Designing a space that could provide sophisticated exclusivity while promoting a vibrant and charming energy, required a particular eye. Who better than architecture and interiors duo, Vince Alafaci and Caroline Choker from Acme & Co to deliver the goods.
Recognising that the existing space was already filled with a rich history of its own was a clever base for the guys to work from. The team worked alongside fit out and refurbishment specialists; Head Projects. The inherent character of the building with its solid timber flooring, and exposed beams and brickwork invited an understated elegance. Add the uncomplicated palette of colour, texture, materiality, furnishings and warm lighting and we like to stand back and admire MUSE as a co-working space that’s genuinely in its own league.
We wanted MUSE to stand out in a sector that continues to generate discussion about what constitutes the perfect work environment. We’ve aimed to be the answer for the creative community who represent the brands of tomorrow. These are the individuals and small business that are making a mark by doing things differently. They are highly receptive to environments where aesthetics, fine amenities and meaningful benefits can inspire. And, as they quietly advance their personal creative potentials they are creating and delivering optimal business outcomes.
Well done again to the entire team at Toast Creative and Acme & Co helping us to achieve a SILVER win at the Sydney Design Awards. The transformation of this heritage site at 74-76 Campbell Street Surry Hills has been an exciting journey. We are pumped for its future!
If your interest has been piqued, why not contact us now for a tour.
More info on the people that helped us get here;
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In late August, MUSE was the proud venue sponsor for the AGDA event ‘Feck Perfection World Tour’, featuring the world-renowned American designer & author James Victore. Victore is a kind of rock star in the art world. His work is rebellious, shocking, bold and simply unapologetic. Victore’s first ever work titled ‘Celebrate Columbus 1492-1992’ (1992) […]