TARYN WILLIAMS

July 24

TARYN WILLIAMS

This week, we picked the brains of one of Australia’s most recognized and award-winning entrepreneurs – Taryn Williams.

As a model and producer, Taryn has established herself in the talent industry through two successful businesses: WINK, a modeling agency and THERIGHT.FIT – an online platform that matches talents to jobs in the creative industry. We asked her about her background and what inspired her to create her second business, THERIGHT.FIT.

I’ve been in the industry for about 15 years, both as a model and producer, and founded my first business WINK Models about 10 years ago. Over the last 18 to 24 months, we saw a lot of changes in the industry – a move towards smaller pieces of digital content being produced at a faster rate than ever before, the advent of the social media influencer, and content co-creation. I could see the industry was ripe for disruption and that is why I decided to create THERIGHT.FIT.

  

THERIGHT.FIT essentially cuts out the middleman in the industry – the agency – and allows talent to find work through an online platform. How do you balance your two businesses (WINK and THERIGHT.FIT) knowing that they are somewhat in competition with each other?

I definitely believe the two can co-exist and have different USP’s. That said, THERIGHT.FIT definitely is set to cannibalise the traditional agency model. I have an incredible team that run WINK on a day-to-day basis, and my full time is spent focusing on THERIGHT.FIT business.

 

What is the biggest challenge you have faced in your career, and how did you navigate it?

Learning to delegate was my biggest challenge! I really struggled with it early in my career. It wasn’t until I realised that I was the biggest bottleneck in the company, and I was preventing us from growing, that I really took stock and tried to address the issue. Hiring great people, empowering them to do a great job, and building clear reporting processes so they feel supported made it easier for me to hand over and let other people take control.

 

What is the key to developing a successful business according to you?

Oh gosh, I wish it were just one thing! It’s a combination of domain expertise, tenacity, passion, and hard work. 

 

What is the best advice you would like to give to young entrepreneurs, particularly young women, who want to start a company?

Find a great mentor to support you along your journey. It’s really important to have an independent sounding board for advice and to help navigate challenges as they arise. 

 

At MUSE, we believe that inspired creatives can change the world – how does it feel to be a muse to other creatives?

I love that belief! Inspiring people inspire others, and I really believe as a creative community we only thrive if we all work together in helping others grow, develop and build. 

 

Where do you find your own inspiration? 

I’m lucky to have found some incredibly inspiring people in my life in mentors, advisors, investors and clients. I also absolutely love reading. I’m a big fan of biographies and autobiographies; it’s incredible to learn from others.

 

Taryn’s workshop is this Wednesday 26th of July at MUSE.

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